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| eCommerce Workshop - Beat the Credit Crunch - Petersfield |
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eHampshire is launching a new series of workshops designed to help your business get more from the web and beat the credit crunch.
We have teamed up with 4 leading specialists in web business services to provide a full day packed with useful information that will help your business get the most from the web.
In the morning there will be 4x 45 minute presentations to give you an overview of each subject area followed by 2x one hour workshops in the afternoon. Please indicate your preferred afternoon workshop sessions at the booking stage and we will offer the two most popular options.
In order to cover the costs for hiring the venue and providing lunch and refreshments we are charging a fee of £28.75 (inc. VAT) per head so that we can hold more events around the county and reach more businesses.
Read what past delegates say:
"Really useful, people very helpful, would definitely consider going on another workshop."
Hannah Levy, Sales Coordinator, TileClick Ltd
"Most productive day for our business this year."
Ralph Peters, Managing Director, Inspire Results Ltd
"Excellent, overall guide to the subject explained simply and interestingly. Very much worth it."
Stephen Cross, Account Executive, Footprint Communications
Agenda
09.00 - 09.30 Registration and Networking 09.30 - 10.15 Improve your visibility - Search Engine Optimisation - Adido Solutions
10.15 - 11.00 Increase your sales - Website Usability - 1Minus1
11.00 - 11.30 Coffee Break and Networking
11.30 - 12.15 Improve productivity - Worksmart Salesforce automation - Aspin
12.15 - 13.00 Increase repeat business and customer loyalty - eMail Marketing - Tri-Synergy
13.00 - 14.00 Networking Lunch
Workshop Sessions
14.00 - 15.00 Workshop session 1
15.00 - 15.30 Coffee Break 15.30 - 16.30 Workshop session 2
Workshop Content: Workshop 1 - Search Engine Optimisation Workshop 2 - Website Usability Usability – The first impression counts. Good usability assures that a site is built based on the expectations, needs and habits of your target group. Are your clients finding on your website what they are looking for? Do they feel engaged? Are their questions answered and their needs fulfilled? In any case clients don’t want to think about their actions. Websites which fulfil basic usability criteria create feelings of trust and quality, two criteria to clearly set oneself apart from the competitor. Consistent brand recognition, increased customer satisfaction, more efficient processes and increased sales rates are your benefits. We show you what is pivotal in the conception phase and what testing criteria are. Workshop 3 – Making your Business E-commerce ready Is there an online business in your company? Is your business model right for E-commerce? Selling online - or how I took my business to the unknown Super selling - the art of making your offering hard to resist BOGOF - are you telling your customers to get stuffed? Workshop 4 - What is E-Mail Marketing? E-mail marketing fit within E-Marketing model Why use email marketing i.e. retention of customer loyalty/increase repeat business + other key benefits When to use it, how to use it, using it effectively with other marketing elements of marketing mix Developing a campaign – Objective setting, Stages of, Costs, Plain text or HTML considerations Types of content to include: incentives, utilising opportunities for cross-sell/up-sell, using links, call to action text Inclusion of case studies: B2B and B2C examples Individual exercise to do (so that what has been talked about is directly put into practice) Legalities of email marketing: what you should be aware of, how to grow your email list |
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